Research area
- Behavioral Business Economics: Focus on user experience economics and psychology to better understand motivation, risk, and consumer behavior.
- Knowledge and Intellectual Capital Economics: Emphasis on intangible resources such as brand value, employee knowledge, databases, innovation-oriented companies, and green business practices.
Work experience:
- Institute for Multidisciplinary Research in Belgrade,
- “Tamiš“ Research and Development Institute in Pančevo;
- Institute of Agricultural Economics in Belgrade,
- Faculty of Management in Novi Sad.
Education:
- PhD in Economics: Faculty of Economics, University of Novi Sad
- Bachelor’s Degree in Economics: Faculty of Economics, University of Priština
Other professional activities
Special contribution
- Assistant Director: Customs Administration of the Republic of Serbia (2024–2025)
- Director: Research and Development Institute “Tamiš” in Pančevo (2022–2023)
- Board Member:
- Institute for Multidisciplinary Research in Belgrade (2021–2024)
- Institute for Vegetable Growing in Smederevska Palanka (2021–2023)
- Institute for Agricultural Economics in Belgrade (2019–2021)
Courses taught:
- Full Professor: Faculty of Economics and Engineering Management, Novi Sad
Strategic Marketing (Doctoral Studies)
Strategic Management in a Global Environment (Master’s Studies)
Editorial and Reviewer’s activity (journals, books, projects):
- INTERNATIONAL JOURNAL OF QUALITY RESEARCH: Executive Editor
http://ijkr.net/editorial_board.php - EKONOMIKA (National Journal): Executive Editor
http://www.ekonomics.org.rs/sr/redakcija.html - STRATEGIC MANAGEMENT (International Journal): Editorial Team Member
https://www.smjournal.rs/index.php/home/about/editorialTeam - ECONOMICS OF SUSTAINABLE DEVELOPMENT (International Journal): Executive Editor
https://www.ekonomics.org.rs/esd/index.html - ECONOMICS OF AGRICULTURE (International Journal): Editorial Team Member
https://www.ea.bg.ac.rs/index.php/EA/Editorial_Team - Annals of the Faculty of Economics in Subotica (National Journal): Editorial Team Member
https://anali.ef.uns.ac.rs/index.php/AnnalsEFSU/about/editorialTeam - Economics – Theory and Practice (National Journal): Editorial Team Member
https://casopis.fimek.edu.rs/index.php/etp/about/editorialTeam
Memberships:
- Serbian Marketing Association (SEMA);
- Society of Economists “Economics” Niš;
- Society of Economists Belgrade;
- “Strategies for the development of agriculture and rural development of the municipality of Kladovo for the period 2021-2026”. Project leader: Institute of Agricultural Economics in Belgrade. (project team leader) https://enauka.gov.rs/handle/123456789/365773
- “Air quality in parks, a condition for reducing particulate pollution, improving public health and preventing respiratory problems of citizens”, project task “Environmental taxes” (2019-2020); Project leader: Faculty of Economics and Engineering Management in Novi Sad. (project task leader)
- “Environmentally acceptable production of vegetables in protected areas” (2017-2019); Project leader: Institute of Agricultural Economics in Belgrade, project funded by the Ministry of Agriculture, Forestry and Water Management of the Republic of Serbia.
- “Improvement of agricultural production in the Republic of Serbia through education on the latest ecological production technologies with an emphasis on the export of agricultural products” (2022-2023); Project leader: Research and Development Institute “Tamiš” in Pančevo, project funded by the Ministry of Agriculture, Forestry and Water Management of the Republic of Serbia. (project team member)
- “Improving the use of the e-Agrar software solution through technical support to agricultural holdings”, (2023-2024), Project leader: Research and Development Institute “Tamiš” in Pančevo, project funded by the Ministry of Agriculture, Forestry and Water Management of the Republic of Serbia. (project team member)
- “Development Plan of the Municipality of Vrbas for the period 2022-2030”, project leader: Institute of Agricultural Economics in Belgrade; (project team member). https://enauka.gov.rs/handle/123456789/857027 https://enauka.gov.rs/handle/123456789/857027
- “Development Plan of the Municipality of Temerin for the period 2022-2030”, project leader: Institute of Agricultural Economics in Belgrade; (project team member). https://enauka.gov.rs/handle/123456789/857025 https://enauka.gov.rs/handle/123456789/857025
- Miletić, V., Ćurčić, N. & Simonović, Z. (2025). The Relevance of Technological Quality for the Sustainable Business Operations of Economic Entities. Economics of Sustainable Development, 9 (2), 29-39.
https://enauka.gov.rs/handle/123456789/982232 - Grujić Vučkovski, B., Ćurčić, N. & Gheorge, I.G. (2025). Circular Economy as a Driver of Sustainable Growth: Quantitative Analysis of the Role of Recycling and Secondary Raw Materials in the EU, Sustainability, 17(11), 5181. https://enauka.gov.rs/handle/123456789/984719
- Ćurčić, N., Grubor, A.and Miletić, V. (2024). An Analysis of Employees in Serbian Organizations from the Point of View of Decisions on the Personnel Policy and the Management Style. Emerging Patterns and Behaviors in a Green Resilient Economy, Emerald Publishing Limited, pp. 77-103. https://enauka.gov.rs/handle/123456789/931054
- Pimić, M., Simonović, Z., Radivojević, N., Nicolae, I., Ćurčić, N. (2024). Determinants of Hotel Business Success in Rural Areas of the Western Balkan Countries. Sustainability, 16, 7704. https://enauka.gov.rs/handle/123456789/932497
- Stoiljković, A., Tomić, S., Leković, B., Uzelac, O., Ćurčić, N. (2024). The Impact of Capital Structure on the Performance of Serbian Manufacturing Companies: Application of Agency Cost Theory. Sustainability, 16, 869. https://enauka.gov.rs/handle/123456789/881917
- Čavić, S., Ćurčić, N.,Radivojević, N., Gardašević, J. & Lakićević, M. (2024). Gastronomic manifestation in the function of branding a tourist destination. Marketing Intelligence & Planning, 42 (5), 749-770. https://enauka.gov.rs/handle/123456789/918848 Ćurčić, N.,
- Grubor, A., & Jevtić, B. (2024). Implementing artificial intelligence in travel services, customer satisfaction GAP study at Serbian airports. Ekonomika, 70(3), 1-9. https://enauka.gov.rs/handle/123456789/944236
- Ćurčić, N. & Grubor, A. (2023). Niš airport service quality and passenger satisfaction. International Journal for Quality Research 17(4), 1207–1216. https://enauka.gov.rs/handle/123456789/863954
- Miletić, V., Ćurčić, N., & Simonović, Z. (2023). Teamwork valorisation in Serbian textile organizations of different lengths and levels of operations. Industria Textila, 74 (4), 388-396. https://enauka.gov.rs/handle/123456789/781984
- Ćurčić, N., Grubor, A. & Muhović, A. (2021). Customer Relationship Marketing and Institutional Support Influence on the Women’s Companies Sustainability in Serbia. Sustainability, 13, 10824. https://enauka.gov.rs/handle/123456789/292188