University of Belgrade - Institute for Multidisciplinary Research

Nikola Ćurčić

PhD in Economics sciences

Research Associate Professor

Address: Kneza Višeslava 1, Belgrade

Research area

  • Behavioral Business Economics: Focus on user experience economics and psychology to better understand motivation, risk, and consumer behavior.
  • Knowledge and Intellectual Capital Economics: Emphasis on intangible resources such as brand value, employee knowledge, databases, innovation-oriented companies, and green business practices.
  • Biography
  • Projects
  • Selected publications
  1. Work experience:
  • Institute for Multidisciplinary Research in Belgrade,
  • “Tamiš“ Research and Development Institute in Pančevo;
  • Institute of Agricultural Economics in Belgrade,
  • Faculty of Management in Novi Sad.
  1. Education:
  • PhD in Economics: Faculty of Economics, University of Novi Sad
  • Bachelor’s Degree in Economics: Faculty of Economics, University of Priština
  1. 3. Other professional activities
  • Assistant Director: Customs Administration of the Republic of Serbia (2024–2025)
  • Director: Research and Development Institute “Tamiš” in Pančevo (2022–2023)
  • Board Member:
  • Institute for Multidisciplinary Research in Belgrade (2021–2024)
  • Institute for Vegetable Growing in Smederevska Palanka (2021–2023)
  • Institute for Agricultural Economics in Belgrade (2019–2021)

Courses Taught:

  • Full Professor: Faculty of Economics and Engineering Management, Novi Sad
    • Strategic Marketing (Doctoral Studies)
    • Strategic Management in a Global Environment (Master’s Studies)

Editorial and Reviewer’s activity (journals, books, projects):

Memberships:

  • Serbian Marketing Association (SEMA);
  • Society of Economists “Economics” Niš;
  • Society of Economists Belgrade;
  • “Strategies for the development of agriculture and rural development of the municipality of Kladovo for the period 2021-2026”. Project leader: Institute of Agricultural Economics in Belgrade. (project team leader) https://enauka.gov.rs/handle/123456789/365773
  • “Air quality in parks, a condition for reducing particulate pollution, improving public health and preventing respiratory problems of citizens”, project task “Environmental taxes” (2019-2020); Project leader: Faculty of Economics and Engineering Management in Novi Sad. (project task leader)
  • “Environmentally acceptable production of vegetables in protected areas” (2017-2019); Project leader: Institute of Agricultural Economics in Belgrade, project funded by the Ministry of Agriculture, Forestry and Water Management of the Republic of Serbia.
  • “Improvement of agricultural production in the Republic of Serbia through education on the latest ecological production technologies with an emphasis on the export of agricultural products” (2022-2023); Project leader: Research and Development Institute “Tamiš” in Pančevo, project funded by the Ministry of Agriculture, Forestry and Water Management of the Republic of Serbia. (project team member)
  • “Improving the use of the e-Agrar software solution through technical support to agricultural holdings”, (2023-2024), Project leader: Research and Development Institute “Tamiš” in Pančevo, project funded by the Ministry of Agriculture, Forestry and Water Management of the Republic of Serbia. (project team member)
  • “Development Plan of the Municipality of Vrbas for the period 2022-2030”, project leader: Institute of Agricultural Economics in Belgrade; (project team member). https://enauka.gov.rs/handle/123456789/857027
  • “Development Plan of the Municipality of Temerin for the period 2022-2030”, project leader: Institute of Agricultural Economics in Belgrade; (project team member). https://enauka.gov.rs/handle/123456789/857025
  • “Development Plan of the Municipality of Srbobran for the period 2022-2030”, project leader: Institute of Agricultural Economics in Belgrade; (project team member). https://enauka.gov.rs/handle/123456789/857032
  • “Development Plan of the Municipality of Titel for the period 2022-2030”, project leader: Institute of Agricultural Economics in Belgrade, (project team member). https://enauka.gov.rs/handle/123456789/857026
  • “Development Plan of the Municipality of Bačka Palanka for the period 2022-2030”, project leader: Institute of Agricultural Economics in Belgrade; (project team member). https://enauka.gov.rs/handle/123456789/857028
  1. Miletić, V., Ćurčić, N. & Simonović, Z. (2025). The Relevance of Technological Quality for the Sustainable Business Operations of Economic Entities. Economics of Sustainable Development, 9 (2), 29-39.  https://enauka.gov.rs/handle/123456789/982232
  2. Grujić Vučkovski, B., Ćurčić, N. & Gheorge, I.G. (2025). Circular Economy as a Driver of Sustainable Growth: Quantitative Analysis of the Role of Recycling and Secondary Raw Materials in the EU, Sustainability17(11), 5181. https://enauka.gov.rs/handle/123456789/984719
  3. Ćurčić, N.Grubor, A.& Miletić, V. (2024). An Analysis of Employees in Serbian Organizations from the Point of View of Decisions on the Personnel Policy and the Management Style. Emerging Patterns and Behaviors in a Green Resilient Economy, Emerald Publishing Limited, pp. 77-103. https://enauka.gov.rs/handle/123456789/931054
  4. Pimić, M., Simonović, Z., Radivojević, N., Nicolae, I. & Ćurčić, N. (2024). Determinants of Hotel Business Success in Rural Areas of the Western Balkan Countries. Sustainability16, 7704. https://enauka.gov.rs/handle/123456789/932497
  5. Stoiljković, A., Tomić, S., Leković, B., Uzelac, O. & Ćurčić, N. (2024). The Impact of Capital Structure on the Performance of Serbian Manufacturing Companies: Application of Agency Cost Theory. Sustainability16, 869. https://enauka.gov.rs/handle/123456789/881917
  6. Čavić, S.Ćurčić, N.,Radivojević, N.Gardašević, J. & Lakićević, M. (2024). Gastronomic manifestation in the function of branding a tourist destination. Marketing Intelligence & Planning, 42 (5), 749-770.                         https://enauka.gov.rs/handle/123456789/918848
  7. Ćurčić, N., Grubor, A. & Jevtić, B. (2024). Implementing artificial intelligence in travel services, customer satisfaction GAP study at Serbian airports. Ekonomika70(3), 1-9. https://enauka.gov.rs/handle/123456789/944236
  8. Ćurčić, N. & Grubor, A. (2023). Niš airport service quality and passenger satisfaction. International Journal for Quality Research 17(4), 1207–1216. https://enauka.gov.rs/handle/123456789/863954
  9. Miletić, V., Ćurčić, N. &Simonović, Z. (2023). Teamwork valorisation in Serbian textile organizations of different lengths and levels of operations.  Industria Textila Journal, 74 (4), 388-396https://enauka.gov.rs/handle/123456789/781984
  10. Ćurčić, N., Grubor, A. & Muhović, A. (2021). Customer Relationship Marketing and Institutional Support Influence on the Women’s Companies Sustainability in Serbia. Sustainability, 13, 10824. https://enauka.gov.rs/handle/123456789/292188